US Army Atomic Cannon

[NARSES2]

Fantastic box art on that Renwall kit

[rickshaw]

Fantastic box art on that Renwall kit

They obviously knew their market.

[PR19_Kit]

Fantastic box art on that Renwall kit

They obviously knew their market.

It worked on me alright! 

[sequoiaranger]

>Fantastic box art on that Renwall kit<

I agree. I liked their clever idea of using a partial "blueprint" base and a pair of dividers within the otherwise realistic scene to "authenticate" the aspect of a true SCALE model of the original.

If you haven't seen it, there is a good article in the US IPMS Journal recently about a box-art artist that worked for Aurora and Airfix, along with some examples. For me, anyway, an engaging box art got my blood stirring to buy/build the contents--how about you? On the other hand,  poorly-rendered box art (some Eastern Bloc or Japanese kits I remember) that was out-of-proportion or crude was not enticing at all. I had to REALLY want the subject to put up with the crummy box art. All part of the art of "marketing".

[NARSES2]

For me, anyway, an engaging box art got my blood stirring to buy/build the contents--how about you? On the other hand,  poorly-rendered box art (some Eastern Bloc or Japanese kits I remember) that was out-of-proportion or crude was not enticing at all. I had to REALLY want the subject to put up with the crummy box art. All part of the art of "marketing".

Absolutely agree. I'm a sucker for decent box art. The ones I dislike the most are those Airfix boxes back in the 80's ? When they had a picture of the finished kit on the box or the horrible "Humbrol" era boxes. The current style are among my favs  Very "Roy Cross" like

[Old Wombat]

For me, anyway, an engaging box art got my blood stirring to buy/build the contents--how about you? On the other hand,  poorly-rendered box art (some Eastern Bloc or Japanese kits I remember) that was out-of-proportion or crude was not enticing at all. I had to REALLY want the subject to put up with the crummy box art. All part of the art of "marketing".

Absolutely agree. I'm a sucker for decent box art. The ones I dislike the most are those Airfix boxes back in the 80's ? When they had a picture of the finished kit on the box or the horrible "Humbrol" era boxes. The current style are among my favs  Very "Roy Cross" like

Same here. I think it comes down to the psychology of "If they take the effort to employ a decent artist for the box art, they're more likely to have taken the effort to produce a decent product."

It may or may not be fact but it's how the brain perceives it.

[sagallacci]

I didn't realize this thread was here so I started one under weapon systems about getting one of the kits and building it as "Hot Dog" the gun that managed four live shots during the '62 war that brought about the reunification of Germany in '63. I've also worked up the "history" of the original WWII German version of the gun (as we all know, EVERYTHING was designed by them first) with modified Tiger IIs as transports and a K5e type gun fitted.
There were actually four guns which got shots off during the '62 war, "Hot Dog" was the famous one, with four shots, and survived to wear "kill" rings on the muzzle.
"Toby" (actually "Toby" was the front transporter's name, "Toby Too" was the rear vehicle, and "Toby's Tuba" was the gun's name) Got two shots off then was self-destructed by the crew to prevent capture.
"Dorothy" (front transporter, gun "The Wicked Witch", "Toto" the rear transporter) got only one shot off before being put out of action due to counter-battery fire.
"Hoppity" One shot off before the cease fire, hyped as the last shot of the action.
All had simple stenciled lettering on the driver's door and/or sleeve section of the gun in white. Hot Dog get increasingly elaborate embellishments over the years, including stylized lettering and a large "Red Hot Reds" on the gun sleeve and even some red, white, and blue trim on it for a time. The immediate post action markings were just the four red bands on the muzzle and "Red Hot Reds" on the right side door of the rear transporter.