Virgin Volcanic

[Weaver]

I only just found out about this: Virgin's rather excellent April Fool's Day announcement..

http://www.virgin.com/travel/news/richard-branson-launches-journeys-to-the-centre-of-the-earth-through-virgin-volcanic

Richard Branson launches journeys to the centre of the Earth through Virgin Volcanic

By Greg Rose - Mar 31, 2012, Republic of Vanuatu

Richard Branson launches journeys to the centre of the Earth through Virgin Volcanic.
Academy Award winning actor Tom Hanks to join first expedition.

Only 500 people have been to space, only three people have been to the bottom of the ocean, but no one has ever attempted to journey to the core of an active volcano. Until now.

Using patented carbon-carbon materials pioneered for deep space exploration, Virgin is proud to announce a revolutionary new vehicle, VVS1, which will be capable of plunging three people into the molten lava core of an active volcano.

In its first three years of operation, Virgin Volcanic's VVS1 will target the five most active volcanoes in the world:

•    Etna - Sicily, Italy
•    Stromboli - Aeolian Islands
•    Yasur - Republic of Vanuatu
•    Ambrym - Republic of Vanuatu
•    Tinakula - Solomon Islands

Sir Richard Branson will go on the first expedition along with Tom Hanks, Academy Award winning actor and star of Joe Versus the Volcano; Black Eyed Peas recording artist and science enthusiast Will.i.am; actor/producer Seth Green; and two-time Academy Award winning documentary filmmaker Barbara Kopple.

Virgin registered Virgin Volcanic in the late 1990s in anticipation of the development of technology to explore active volcanoes.

Sir Richard said: "I have a long held a fascination with volcanoes having read Jules Verne's Journey to the Centre of the Earth as a young boy. I decided that one day I would go there too. Alongside our adventures with Virgin Galactic and Virgin Oceanic, volcanoes are the next great unexplored terrain. What can I say, I lava challenge!"

Tom Hanks said: "A window seat for a journey to the liquid core of our home planet would be a bargain at twice the price."

Documentary filmmaker Barbara Kopple has closed a deal with Virgin Produced to direct a documentary around the Virgin Volcanic project utilising groundbreaking 3D technology called VD. Additionally, recording artist (and passenger) Will.i.am plans to record the first volcanic soundtrack for the film, recorded entirely inside a live active volcano. The soundtrack will be released in conjunction with the documentary.

"I am thrilled and honored to be part of such a groundbreaking movement into the exploration of volcanos," said Barbara Kopple. "Sir Richard's continued quest to uncover the unknown never ceases to amaze. To document this journey on film by working with Virgin Produced and first passengers Tom Hanks, will.i.am and Seth Green, I am confident this adventure will prove truly rewarding both personally and professionally.

Volcanologist Frederick Smith, based in the Republic of Vanuatu currently conducting preliminary tests on Yasur, added: "The project will derive important scientific results to help control and monitor active volcanoes. It is believed a new level of the Volcanic Explosivity Index could be found above and beyond the current high of Level 8 – Supervolcanic."

The team behind Virgin Volcanic believes going to the core of the five most active volcanoes is just the first step. In future this technology can be developed as a clean, safe and fast alternative to trans- continental commercial aviation. By taking the heat from molten lava Virgin Volcanic plans to develop a totally renewable energy source to power the VVS1. It is seen as a way to literally fulfill Richard Branson's philosophy of screwing business as usual. This would involve going through the Earth rather than round it. Experts predict that one could travel from Hawaii to Naples in a couple of hours via the molten lava flows, with passengers boarding and disembarking from a network of "Earthports" close to the world's volcanoes.

Seth Green is among a long list of Early Volcanauts, including Arnold Schwarzenegger and Stephen Hawking, who have put down the $1m deposit to reserve an early seat. Seth Green commented: "Ever since filming Austin Powers, I've had this obsession with underground layers. I've waited patiently for Sir Richard to make the dream of traveling to the Earth's core a reality."

The first Virgin Volcanic trips are scheduled for 2015. Go to virginvolcanic.com to find out more. Do you have what it takes to join the Virgin Volcanic back-up team? Tell us why below, or use the #virginvolcanic hashtag.

By Greg Rose. Senior Content & Marketing Executive, Virgin Group Digital.

Replete with whiffy potential, of course.....

[rickshaw]

OK, off ya go.  You can go first! 

[RussC]

The idea takes the word "reamed" to new heights/depths!