Tank museum in UK gets millions of Youtube views.

[seadude]

Saw this on CNN this morning. Take a look.
https://www.cnn.com/2024/06/02/travel/video/tank-museum-bovington-dorset-popularity-digvid

[Old Wombat]

I'm one quite regular of the viewers!

[kerick]

Good for them!

[scooter]

I'm one quite regular of the viewers!

So am I.

[Weaver]

Yep, me too! Don't know about "small" museum though: it's really quite big,

There's a few reasons why they've got so popular.

One is the World Of Tanks video game. The game company hired some good, knowledgeable people like Nick Moran (The Chieftain) to make videos about the real tanks, and they, naturally enough, often found themselves collaborating with the Tank Museum and thereby promoting it. The museum's enlightened approach: taking on collabs with open-handed enthusiasm instead of regarding them as "rivals for the same eyeballs" really paid dividends here.

The other was David Fletcher, now, alas, retired. David's idiosyncratic presentation style, brutal honesty, acidic asides and utter disregard for social media norms ("Now you may have a different opinon, but just keep it yourself: nobody wants to know..."  ) were both charming and amusing and I'm sure made many people click on a video of something they already knew all about just to chortle at what he'd say about it.

[rickshaw]

I corresponded with David Fletcher several times.  A wonderful, warm fellow with a good sense of humour.  He'd apparently spent some time downunder and was well acquainted with the place.  Wonderfully knowledgeable about his subject. 

[Nick]

I've watched several of their videos and they are very very good. David Fletcher certainly knows his stuff!